The Role of Employer Branding in Crisis Management
When we think about employer branding, the first thing that comes to mind is recruitment. But your employer brand has a much larger role to play than just external messaging while getting new employees on board. But if you come to think of it your employer branding is as important to your current and past employees. Here’s why. Crisis have become common The world has become so volatile that a controversy or a crisis can appear out of nowhere. With the social media advent and organizations using it to keep up with their stakeholders, a harmless and unintentional tweet can be taken out of context and lead to a PR crisis. Handling the crisis It is often the PR specialists and media experts who are best known to put out the fire, and we agree. But here’s food for thought - Who better than people working for you are better advocates? In the face of a crisis, no matter the scale, if your employees come together and stand behind the organization and the brand, it will give the management the ...